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Payless dupes fashion influencers into paying hundreds for 20 shoes in cheeky ad campaign Good Morning America Very well made.
Payless online shoe stunt Very well made.
Payless Boosts Value Of Products With Brilliant Palessi Stunt Very well made.
Palessi prank hot sale Very well made.
Payless executed a clever marketing stunt by opening a fake luxury store Palessi filled with their affordable shoes. They invited influencers who paid as much as 640 for a pair unaware of Very well made.